American Management Association 'Associate Certificate in Coaching'

A program that meets the requirements of the International Coach Federation (ICF) 'Associate Certified Coach (ACC)' credential, through its portfolio path.



The vision and goal behind this course, offered for the first time in the Philippines, is to enable relevant and interested individuals to successfully prepare themselves to meet the requirements of the International Coach Federation (ICF) 'Associate Certified Coach (ACC)' credential, through its portfolio path.


ICF is the leading global organization for professionally trained coaches. ICF is dedicated to advancing the coaching profession by setting high ethical standards, providing independent certification and building a worldwide network of credentialed coaches.

Professional coaching is flourishing all over the globe, and in turn, so is the field of coach training. To ensure quality training, the International Coach Federation accredits coach-training programs that meet its high standards.

ICF's accreditation system for coach-training programs defines curriculum standards to ensure consistency in the programs themselves and consistency among coaching professionals. Coaches worldwide recognize ICF as an industry leader and turn to us for information about training and continuing education.

For individual coaches, ICF offers the only globally recognized, independent credentialing program. More than 16,000 coaches around the world hold one of three ICF Credentials: the Associate Certified Coach (ACC), Professional Certified Coach (PCC) and Master Certified Coach (MCC).

ICF Credentials are awarded to professional coaches who have met stringent education and experience requirements and have demonstrated a thorough understanding of the coaching competencies that set the standard in the profession. Achieving credentials through ICF signifies a coach’s commitment to integrity, understanding of coaching skills and dedication to clients.

  1. At least 60 hours of coach-specific training with robust documentation

    The course will meet this requirement. 48 hours will be direct classroom-based while 12 hours will be covered through homework and/or independent study. At least 48 hours will be directly focused on the ICF’s '11 Core Competencies'.

  2. 10 hours of Mentor Coaching to be documented on your online application

    The course will meet this requirement. 7 hours of mentor coaching will take place in groups (with a maximum of 10 participants) while the balance 3 hours will be one-on-one. The group mentor coaching will take place between the two classroom modules, once a week on average, one hour per week, over Skype. The one-on-one mentor coaching will take place after the second module, once a week on average, one hour per week.

    The primary aim will be to support the participants to be ready for the ICF credentialing, demonstrating the necessary while preparing for each items of the credentialing process.

  3. Coaching Log demonstrating 100 hours (75 paid) of coaching experience with at least 8 clients

    As part of the course, each participant will be expected to coach at least three ‘clients’, for at least 8 sessions of one hour each session, thus logging the first 24 hours and 3 clients to meet this requirements.

  4. Performance evaluation (audio recording and written transcript of coaching session to be uploaded with your application)

    From the minimum of 24 coaching hours you will log as part of the course, we will support participants to record a suitable session for the credentialing.

  5. Complete the Coach Knowledge Assessment

    The course will cover all that the participant is requirement to know in order to be well prepared for this online assessment.

  1. Setting the Foundation

    Meeting Ethical Guidelines and Professional Standards
    Establishing the Coaching Agreement

  2. Co-creating the Relationship

    Establishing Trust and Intimacy with the Client
    Coaching Presence

  3. Communicating Effectively

    Active Listening
    Powerful Questioning
    Direct Communication

  4. Facilitating Learning and Results

    Creating Awareness
    Designing Actions
    Planning and Goal Setting
    Managing Progress and Accountability


Professional coaching brings many benefits to both the coaches and coachees: fresh perspectives on personal challenges, enhanced decision-making skills, greater interpersonal effectiveness, and increased confidence. Those who undertake coaching also can expect appreciable improvement in productivity, satisfaction with life and work, and the attainment of relevant goals. Coaching helps maximize a person’s potential and, thus helps increase productivity and the capacity to deal with challenges.


Facilitators, consultants, managers and leaders who are tasked with handling a team, those would like improve their leadership skills, those who would like to help others maximize their personal and professional potential, and those who would like to pursue a career in coaching and professional credentialing with the ICF.