With competition increasing every day, along with the mounting pressures that characterize tough economic times, you need proven marketing techniques you can use to generate demand for your existing products and services. You also need an effective product development process to create new offerings. And, you need a marketing communications strategy that will penetrate your markets and open up profitable opportunities.

AMA has a wide range of programs to develop the necessary marketing competence in organizations, including the following:


  • Fundamentals of Marketing: Your Action Plan for Success
  • AMA's Advanced Course in Strategic Marketing
  • Measuring and Maximizing Marketing ROI
  • Planning and Developing New Products
  • Successful Product Management
  • Market Research: How to Get the Right Data to Make the Right Decisions
  • Pricing Strategies: Capturing and Sustaining a Competitive Advantage
  • B2B Marketing Strategy Based on Your Customer Value Proposition
  • Product Management in B2B Markets
  • Building Strong Brands in Consumer Markets
  • Executing the Consumer Marketing Strategy: From Plans to Measurable Results
  • Product Management in Consumer Markets
  • Certified Marketing Manager (certified by Kotler Marketing Group)


If you are interested in any of these programs, please contact the relevant Imperial Consulting office for further information.